Tuck Student Wins Case Study Competition in Corporate Communications
FOR IMMEDIATE RELEASE—March 9, 2005
CONTACT: Kim Keating-603-646-2733
HANOVER, N.H.—Jennifer Kaye, a second-year student at the Tuck School of Business at Dartmouth, was the Grand Prize winner in the 2005 Case Study Competition in Corporate Communications sponsored by the Arthur W. Page Society and the Institute for Public Relations. The competition highlights the communications and reputation management challenges that business leaders face during their careers.
Kaye's study of the communications strategy used by Coca-Cola India to restore public trust in its product in the aftermath of safety allegations concerning the beverage earned her the top honors in the four-year-old competition. She will receive the $5,000 cash prize at the Page Society's annual Spring Seminar, taking place in New York City in April. Kaye's faculty adviser, Paul Argenti, Tuck professor of corporate communication, will also be honored at the event.
"Jennifer's work on the Coke case was an extraordinary effort for an independent study. I'm extremely proud of what she has done," says Argenti.
The winners were selected from among 42 entries. Judges for the competition included executives from the pharmaceutical, financial, internet technology, and communications industries. Cash prizes were also awarded to MBA students from the University of Virginia, the University of Notre Dame, and Baylor University.
"The competition helps future business leaders develop an appreciation for employing the principles of effective public relations strategies," said Thomas R. Martin, senior vice president-corporate relations at ITT Industries and president of the Page Society. "By researching and writing about real business problems," Martin said, "students can get an appreciation for what it means to be a CEO or senior manager."
The sponsoring organizations for this year's prizes are the Arthur W. Page Society, a select membership organization for senior public relations and corporate communications executives, and the Institute for Public Relations, an independent foundation dedicated to the science beneath the art of public relations.
Kaye, a 1999 graduate of Dartmouth College and native of Granite Bay, California, is the co-chair of Tuck's Women in Business Club. She'll earn her MBA from the Tuck School in June 2005 and will go on to work at Bain & Company in New York in the fall.
Founded in 1900, Tuck is the first graduate school of management and consistently ranks among the top business schools worldwide. Information about the Tuck School is available at www.tuck.dartmouth.edu.
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