Tuck hosts top IT execs for roundtable on using customer data
FOR IMMEDIATE RELEASE —
October 1, 2007
CONTACT:
Kim Keating, 603-646-2733
HANOVER, N.H.—The Center for Digital Strategies at the Tuck School of Business at Dartmouth will run a roundtable discussion focused on the chief opportunities and challenges of using customer data, including security, privacy, and customer relationship management issues. The October 4 event, to be hosted at Tuck, is part of the Thought Leadership Roundtable on Digital Strategies series.
Chief information officers (CIOs) and other senior executives from leading companies will analyze such topics as strategies for meeting and exceeding customer expectations with data use, how firms measure success in the use of data, how firms ensure that customers participate in creating value from data, and how Web 2.0 changes how firms engage the customer community.
Participating companies include 3M, Bechtel, BMW Group, BT Group, Cisco, Eastman Chemical, Eaton, Hasbro, Hilti, and Johnson & Johnson. They will be joined by academics from Tuck and the University of Cologne. Tuck Professor John Marshall, whose expertise is in marketing and technology management, will moderate the discussion.
The Thought Leadership Roundtable on Digital Strategies series, held in locations around the globe, gathers Global 1000 CIOs to discuss business issues and the role of information technology. The discussions prompt a focused, collegial working group. Participating CIOs are encouraged to bring senior executive colleagues from other functions in their corporation. The aim of each roundtable is to share best practices, discuss problems, and examine possible leading-edge solutions.
The roundtable series is run by Tuck’s Center for Digital Strategies with the guidance of a newly expanded executive committee from ABB, Bechtel, BMW, BT, Cargill, Cisco Systems, Hasbro, and Nestlé.
The Center for Digital Strategies promotes the development and practice of digital strategies—the use of technology-enabled processes to harness an organization’s unique competencies, support its business strategy, and drive competitive advantage. Through its programs and research, the center examines the impact of technology on all aspects of management and strategy, including supply chain, marketing, and product development. The center also addresses issues throughout the extended enterprise, including globalization, organizational change, and information security.
Founded in 1900, Tuck is the first graduate school of management in the country and consistently ranks among the top business schools worldwide.
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