Tech@Tuck: Web 2.0 shifts business boundaries
FOR IMMEDIATE RELEASE—December 14, 2007
CONTACT:
Kim Keating, 603-646-2733
HANOVER, N.H.—Web 2.0 is radically changing the way people do business. Through websites and applications such as YouTube, del.icio.us, and Facebook, Web 2.0 facilitates information collaboration, innovation, and sharing—blurring the lines between producer and consumer.
On January 16, the Center for Digital Strategies at the Tuck School of Business at Dartmouth will host a Tech@Tuck event titled "Web 2.0: Shifting Business Boundaries." The event will investigate how Web 2.0-related phenomena—social networking sites, blogs, wikis, and community collaboration—influence business organizations and strategy.
Tech@Tuck will include two programs. A hands-on expo features products from such companies as Avenue A | Razorfish, Etelos, Joost, KnowNow, Nellymoser, Newsgator, and Swaptree. A panel discussion covers the impact of Web 2.0 on business. Panel participants include executives from the Boston Consulting Group, BT Group, Edmunds.com, Facebook, Second Life/Linden Lab, and Wachovia.
These programs will explore how Web 2.0 transforms business-to-customer relationships, influences marketing and brand management, and challenges product development. Panelists will also address how firms decide when and where to incorporate these tools into their business, and how to measure their success and efficacy.
Tech@Tuck is free and open to the public. If you would like to attend, please email Genevieve Chan at the Center for Digital Strategies.
The Center for Digital Strategies at Tuck promotes the development and practice of digital strategies—the use of technology-enabled processes to harness an organization's unique competencies, support its business strategy, and drive competitive advantage. Tech@Tuck, sponsored by the center, is a series of events for the Tuck and greater Dartmouth community that highlight digital technologies and their implications for business and personal life.
Founded in 1900, Tuck is the first graduate school of management in the country and consistently ranks among the top business schools worldwide. Tuck remains distinctive among the world's great business schools by combining human scale with global reach, rigorous coursework with experiences requiring teamwork, and valued traditions with innovation.
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