Tuck marketing professor Punam Anand Keller tackles obesity in her latest research.
New research from Daniel Feiler and Adam Kleinbaum takes the “friendship paradox” beyond mathematical theory.
New research takes the “friendship paradox” beyond mathematical theory, and adds...
Tuck marketing professor Punam Anand Keller tackles obesity in her research.
Peter Golder talks about industry pioneers, memory bias, and healthy paranoia.
Ron Adner offers a more nuanced and powerful tool to examine strategic positioning.
Amit Bhattacharjee uncovers the hidden perils of marketing on the basis of identity.
Professor Paul Argenti lists the worst corporate communication blunders for 2014.
What’s not to like about a win-win? A lot, if it gets in the way of change.
A product’s early sales data may hold clues for marketers.
Professor of Marketing Peter Golder on entering international markets.
The world’s biggest companies have been ramping up efforts to curb climate change.
Q&A with Katharina Lewellen, Associate Professor of Business Administration.
Q&A with Scott Neslin, Albert Wesley Frey Professor of Marketing.
Sydney Finkelstein's new book will examine talent development in creative industries.
The E.B. Osborn Professor of Marketing on empathy, collegiality, and rock n' roll.
Professor Powell says the First-Year Project brings a new form of self-awareness.
H. Gilbert Welch examines the assumptions that drive excessive medical care.
Richard D’Aveni, the Bakala Professor of Strategy, lays out a plan.
Firms innovate for developing countries and then export to the West.
Professor Ron Adner says having a great idea is not always enough to succeed.
To innovate for a country like India or China, you have to think very differently.