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Marketers can survive—even thrive—in a recession, both in the short run and over the long haul. Professor Kevin Keller offers five guidelines to improve the odds for success during this time.
A new book by 15 of the world’s leading financial economists, including Tuck professors Ken French and Matthew Slaughter, puts forward recommendations to help guide the evolving reform of capital markets.
Leslie Robinson and Phillip Stocken’s creative use of closely-held accounting data shows a long-term trend to more autonomy for U.S. overseas subsidiaries.
Robert Shumsky finds that sharing agreements among alliance members may limit revenue for the alliance as a whole.
Leslie Robinson’s research reveals surprising results on the repatriation decisions of U.S. multinational corporations.
Praveen Kopalle’s research demonstrates that so-called “emergent consumers” can help create more appealing products.
To function best, a "free market" requires the support of institutions. Without laws that provide for the enforcement of contracts, people are less likely to engage in trade, and beneficial exchanges go unrealized. Without a means to protect intellectual property, inventors fear to reveal their ideas and technological progress is suppressed.