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Peter Golder’s study of brand persistence shows that a recession may be a top brand’s best friend.
Assistant Professor Y. Jackie Luan has developed an econometric model to help film studios find balance—and maximum revenue—as theaters and DVDs fight it out.
Investor behavior has long been at odds with investor wisdom. Most investors chase potential profits by actively buying and selling stocks—or by hiring someone else to do it for them—although trading costs and management fees significantly reduce their net returns. New research by Tuck Professor Kenneth R. French quantifies the costs of such active investing and provides strong evidence that a passive approach is better for most investors.
Ron Adner raises new issues regarding the design of business models in the collaborative partnerships known as innovation ecosystems.
Andrew King worries that industry self-regulation may attract “undue credence,” but his research is discovering factors that can help make it a success.
Marketers can survive—even thrive—in a recession, both in the short run and over the long haul. Professor Kevin Keller offers five guidelines to improve the odds for success during this time.
A new book by 15 of the world’s leading financial economists, including Tuck professors Ken French and Matthew Slaughter, puts forward recommendations to help guide the evolving reform of capital markets.