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Kusum Ailawadi has run the numbers—lots of numbers—and discovered that the best defense is fine-tuned for individual stores and categories.
The economy is in a major downturn, and supermarket prices for products ranging from milk and eggs to shampoo and laundry detergent are up 20 to 70 percent compared to a year ago. Just the kind of environment in which consumers tend to shift from national brands to significantly lower priced private labels, and at a time when private labels are already seeing a worldwide surge in availability and market share.
Paul Argenti envisions a new role for corporate communications following an epic collapse of trust and the rise of social media.
In their new book, Stephen Powell and Bob Batt T’06 present an original approach to modeling ill-structured business problems.
Logic and experience are critical elements of good decision-making. But sometimes they can lull us into too-simple explanations.
In 2008, Peter Golder, then at NYU, and his coauthor, Debanjan Mitra, published, "Does Academic Research Help or Hurt MBA Programs?" in the Journal of Marketing. Their results showed that research did in fact benefit MBA programs.
Many fault the economics profession for its failure to see the financial crisis coming. But was it really so obvious all along—and did it have to end so badly?