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The E.B. Osborn Professor of Marketing on empathy, collegiality, and rock n' roll.
Giovanni Gavetti applies cognitive science to strategy to shake up the status quo.
A look at recent research by Richard Rendleman, Brian Tomlin and Robert Resutek.
Ways to prepare consumers for innovative offerings.
Ellie Kyung says you may be better off not pondering what you used to pay.
Why do some firms thrive in an era of rapid technological change?
Praveen Kopalle knows what you want to buy‚ even before you do.