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Professor of Marketing Peter Golder on entering international markets.
Professor Robert Shumsky's model calculates optimal caseloads.
Brand leadership has enormous benefits and is unlikely to be regained once lost.
Rafael La Porta measures government efficiency by sending letters to fake addresses.
Teresa Fort challenges assumptions on offshoring.
The E.B. Osborn Professor of Marketing on empathy, collegiality, and rock n' roll.
Giovanni Gavetti applies cognitive science to strategy to shake up the status quo.