Viewing all articles in the category ""
Robert Rooderkerk creates a methodology for optimizing retail assortments.
A product’s early sales data may hold clues for marketers.
Ing-Haw Cheng studied the personal real estate transactions of mortgage securities traders.
Car dealers that carry greater inventory enjoy higher sales
The hospital of the future is operating now.
Charities can encourage gifts for multiple beneficiaries.
Professor of Marketing Peter Golder on entering international markets.