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Tuck marketing professor Punam Anand Keller tackles obesity in her research.
Peter Golder talks about industry pioneers, memory bias, and healthy paranoia.
Ron Adner offers a more nuanced and powerful tool to examine strategic positioning.
Amit Bhattacharjee uncovers the hidden perils of marketing on the basis of identity.
Constance Helfat and Margaret Peteraf examine the role of managerial cognitive capability in firms’ ability to adapt to change.
Richard Sansing sheds light on cost-sharing arrangements that save U.S. corporations billions in income taxes.
Professor Paul Argenti lists the worst corporate communication blunders for 2014.