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Never underestimate the power of brand revitalization, says Tuck professor Kevin Keller.
Professor Ron Adner says having a great idea is not always enough to succeed.
To innovate for a country like India or China, you have to think very differently.
Scott Neslin and M. Eric Johnson unravel the mysteries behind Groupon’s unparalleled success—and discuss its possible agents of doom.
A string of blunders has put Netflix in the inauspicious company of Enron and BP, says communications professor Paul Argenti.
The European Union is bailing out Greece again. The bigger worry, says Tuck professor Espen Eckbo, is that Italy might be next.
Current Bank of America CEO Brian Moynihan is nothing like his predecessor. That’s a good thing, says Professor Syd Finkelstein.