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Punam Anand Keller wants to help you make the right decision for your health.
Scott Neslin examines patient compliance and persistence in pharmaceuticals and finds valuable lessons for marketing and public policy.
Associate professor Brian Tomlin says the earthquake and tsunami in Japan have reminded automakers about the vulnerability of supply chains.
Marketing professor Kusum Ailawadi studied how gasoline prices impact consumers’ grocery shopping behavior.
Can PepsiCo grow its business without also growing Americans’ waistlines? Peter Golder says yes.
Tuck faculty explore the nuances behind the biggest deal in Microsoft’s 36-year history.
The lengths online retailers will go to avoid collecting sales taxes is consistent with new research by Leslie Robinson that shows companies can and do avoid taxes not based on income.