Viewing all articles in the category ""
Scott Neslin examines patient compliance and persistence in pharmaceuticals and finds valuable lessons for marketing and public policy.
Associate professor Brian Tomlin says the earthquake and tsunami in Japan have reminded automakers about the vulnerability of supply chains.
Marketing professor Kusum Ailawadi studied how gasoline prices impact consumers’ grocery shopping behavior.
Can PepsiCo grow its business without also growing Americans’ waistlines? Peter Golder says yes.
Tuck faculty explore the nuances behind the biggest deal in Microsoft’s 36-year history.
The lengths online retailers will go to avoid collecting sales taxes is consistent with new research by Leslie Robinson that shows companies can and do avoid taxes not based on income.
The federal government wants to get out of the mortgage business. But new research by assistant professor Manuel Adelino suggests such a move would only hurt the housing market.