Viewing all articles in the category "Commentary"
The department store has scrapped its endless promotions and given itself a makeover. Marketing professor Scott Neslin is guardedly optimistic.
Corporate governance rules in the U.S. are quirky and often controversial. Professor Espen Eckbo has some suggestions for reform.
Marketing professor Praveen Kopalle explains the challenging dynamics of newspaper pay walls.
Professor M. Eric Johnson picks this year’s big technology trends.
For the first time in more than 40 years, says professor Vandewalle, Libya has a chance to build a functioning government and economy.
Never underestimate the power of brand revitalization, says Tuck professor Kevin Keller.
Scott Neslin and M. Eric Johnson unravel the mysteries behind Groupon’s unparalleled success—and discuss its possible agents of doom.