Viewing all articles in the category "Commentary"
If you want to be a leader, you had better be able to communicate, says corporate communication professor Paul Argenti.
How will the uprising in Libya affect global oil prices? Dirk Vandewalle, adjunct associate professor of business administration, weighs in.
There’s no silver lining to a disaster as shocking and immense as the oil spill in the Gulf of Mexico. But as with any major mistake by a corporation, says management professor Sydney Finkelstein, there are many lessons to be learned in its wake.
Marketers can survive—even thrive—in a recession, both in the short run and over the long haul. Professor Kevin Keller offers five guidelines to improve the odds for success during this time.
Why are some firms more successful than others? How do firms differ and why does it matter? In strategy research, the issue of heterogeneity among firms is critical. If all firms were the same, and they all operated in a similar business context, they would all be equally successful. Since this isn't true, then either the firms themselves have to be different or the business context in which they operate must be.
Logic and experience are critical elements of good decision-making. But sometimes they can lull us into too-simple explanations.
Many fault the economics profession for its failure to see the financial crisis coming. But was it really so obvious all along—and did it have to end so badly?