Viewing all articles in the category "Research"
Professors from Tuck and Dartmouth apply an evolutionary biology model to corporate reputation.
Pino Audia says business leaders are more desirous of social approval than we may think.
New research takes the “friendship paradox” beyond mathematical theory, and adds an intriguing corollary.
Tuck marketing professor Punam Anand Keller tackles obesity in her research.
Peter Golder talks about industry pioneers, memory bias, and healthy paranoia.
Ron Adner offers a more nuanced and powerful tool to examine strategic positioning.
Amit Bhattacharjee uncovers the hidden perils of marketing on the basis of identity.