Viewing all articles in the category "Research"
Vijay Govindarajan says the locus of innovation is shifting to the developing world.
M. Eric Johnson offers managers a new way of governing employee access to data that allows for both greater flexibility and control.
Punam Anand Keller wants to help you make the right decision for your health.
Scott Neslin examines patient compliance and persistence in pharmaceuticals and finds valuable lessons for marketing and public policy.
Marketing professor Kusum Ailawadi studied how gasoline prices impact consumers’ grocery shopping behavior.
The lengths online retailers will go to avoid collecting sales taxes is consistent with new research by Leslie Robinson that shows companies can and do avoid taxes not based on income.
M. Eric Johnson, the Benjamin Ames Kimball Professor of the Science of Administration and director of Tuck’s Center for Digital Strategies, says bad software is to blame for information breaches.