Viewing all articles in the category "Research"
Punam Anand Keller wants to help you make the right decision for your health.
Scott Neslin examines patient compliance and persistence in pharmaceuticals and finds valuable lessons for marketing and public policy.
Marketing professor Kusum Ailawadi studied how gasoline prices impact consumers’ grocery shopping behavior.
The lengths online retailers will go to avoid collecting sales taxes is consistent with new research by Leslie Robinson that shows companies can and do avoid taxes not based on income.
M. Eric Johnson, the Benjamin Ames Kimball Professor of the Science of Administration and director of Tuck’s Center for Digital Strategies, says bad software is to blame for information breaches.
More and more companies are using innovation ecosystems to bring better products to market. But Ron Adner, Associate Professor of Business Administration, says all of this collaboration comes at a cost.
The PGA Tour's FedEx Cup has been criticized for its overly complicated points system. But new research by professor Rendleman suggests organizers have it right.