Viewing all articles in the category "Research"
Ways to prepare consumers for innovative offerings.
Ellie Kyung says you may be better off not pondering what you used to pay.
Why do some firms thrive in an era of rapid technological change?
Praveen Kopalle knows what you want to buy‚ even before you do.
Study shows encouraging results as hospitals implement electronic health records.
Andrew Bernard’s discovery could change the way we think about global trade.
How consumers win when companies exaggerate how good their products are.