Viewing all articles in the category "Research"
Punam Anand Keller uses social marketing research to devise a better—and less costly—way to persuade people to save for retirement.
Karl Diether has studied the uptick rule and finds that its effects on liquidity and volatility are small and best viewed as distortions caused by the rule itself.
Brian Tomlin explores how companies can manage risks lurking in their supply chains and discovers that the nature of the risk matters.
Peter Golder’s study of brand persistence shows that a recession may be a top brand’s best friend.
Assistant Professor Y. Jackie Luan has developed an econometric model to help film studios find balance—and maximum revenue—as theaters and DVDs fight it out.
Investor behavior has long been at odds with investor wisdom. Most investors chase potential profits by actively buying and selling stocks—or by hiring someone else to do it for them—although trading costs and management fees significantly reduce their net returns. New research by Tuck Professor Kenneth R. French quantifies the costs of such active investing and provides strong evidence that a passive approach is better for most investors.
Ron Adner raises new issues regarding the design of business models in the collaborative partnerships known as innovation ecosystems.