Viewing all articles in the category "Research"
Kusum Ailawadi has run the numbers—lots of numbers—and discovered that the best defense is fine-tuned for individual stores and categories.
The economy is in a major downturn, and supermarket prices for products ranging from milk and eggs to shampoo and laundry detergent are up 20 to 70 percent compared to a year ago. Just the kind of environment in which consumers tend to shift from national brands to significantly lower priced private labels, and at a time when private labels are already seeing a worldwide surge in availability and market share.
In 2008, Peter Golder, then at NYU, and his coauthor, Debanjan Mitra, published, "Does Academic Research Help or Hurt MBA Programs?" in the Journal of Marketing. Their results showed that research did in fact benefit MBA programs.