In the Media

Adidas vs Nike: Who will win the advertising shootout?

Jun 05, 2014 /Professor of Corporate Communication Paul Argenti explores Nike and Adidas' advertising strategies for the 2014 World Cup.
View at Fox Business

How can you increase your chances of getting a consulting job?

Jun 04, 2014 /Stephen Pidgeon, associate director of career development, offers tips for networking effectively with recruiters.
View at Financial Times

How Marketing Analytics Will Make $100K For Charity This Year

Jun 04, 2014 /Kevin Lane Keller, the E.B. Osborn Professor of Marketing, is a judge for the 2014 Marketing Analytics Leadership Award.
View at Forbes

Why Dartmouth and Duke Make B-School Applicants Feel Warm and Fuzzy

Jun 04, 2014 /Director of Admissions Dawna Clarke explains how Tuck personalizes the MBA admissions process.
View at Bloomberg Businessweek

How To Get The Most From An Internship

Jun 03, 2014 /Jonathan Masland, director of the career development office, offers networking advice to MBA interns.
View at Poets & Quants

Walmart stays top of Fortune 500 list after posting nearly $500bn revenues

Jun 03, 2014 /Paul Argenti tells The Guardian that Fortune's annual list of the 500 highest-earning U.S. companies is, "...very transparent and obvious: it's just revenue, and revenue tells you…
View at The Guardian

MBAs Expect 44% Pay Bump Due To Degree

Jun 02, 2014 /Applicants to the top business schools expect to increase the MBA to give them a 44% boost in pay once they graduate, according to a new survey of business school candidates.
View at Poets & Quants

Narendra Modi’s leadership style of making tough decisions best for India: Vijay Govindarajan

Jun 02, 2014 /Coxe Distinguished Professor Vijay Govindarajan discusses the leadership style of India's new prime minister Narendra Modi and centralized versus decentralized structures in…
View at Economic Times

All Eyes On India, And Its New Prime Minister

Jun 02, 2014 /Matthew Slaughter discusses India's new prime minister, Narenda Modi, and which directions he may take regarding India's economic problems, its relationship with Pakistan, and…
View at NHPR

Why Two CEOs Are Better Than One

May 30, 2014 /Visiting Professor Thomas C. Lawton explains why companies should create a second CEO called the Chief External Officer.
View at Fast Company

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