In the Media

How Ads Can Push Too Hard

Sep 29, 2014 /Amit Bhattacharjee finds that advertisements with aggressive targeting can be a turnoff to consumers.
View at New York Times

With Speedy Transition, Gross May Have an Eye on Legacy

Sep 29, 2014 /Sydney Finkelstein comments on legendary bond investor Bill Gross's move from Pacific Investment Management Co. (Pimco) to Janus Capital Group.
View at Wall Street Journal

What is Private Equity?

Sep 26, 2014 /Professor Colin Blaydon is featured in a six-part video series about private equity.
View at Private Equity Growth Capital Council

Targeting advertising to shoppers can backfire

Sep 26, 2014 /Visiting Assistant Professor of Business Administration Amit Bhattacharjee's marketing research found that some target advertisements can have negative consequences.
View at Chicago Tribune

5 Things You Should Know About Risk and Your Investments

Sep 25, 2014 /Points to Kenneth French and Eugene Fama's three-factor model used to predict expected returns.
View at US News & World Report

SAFT ON WEALTH-The contrasting Buffett and Ma ways

Sep 25, 2014 /Points to Kenneth French's research on small-cap growth stocks in order to support the argument that some investments act like lotteries.
View at Reuters

Inversion move counter-productive?

Sep 24, 2014 /Politico points to the Private Equity Growth Capital Council's (PEGCC) six-part video, Private Equity Minute, featuring Colin Blaydon.
View at Politico

A Handful of Elite Business Schools Are Also Academic Powerhouses

Sep 24, 2014 /Andrew Bernard is mentioned as one of "higher education's rock stars" for his study on multiproduct exporters in Belgium.
View at Bloomberg Businessweek

Marketing Backfire

Sep 23, 2014 /Visiting Assistant Professor of Business Administration Amit Bhattacharjee discusses the unintended consequences of a marketing plan that is too effective.
View at Academic Minute

Seven Faculty Members Named as Society of Fellows Mentors

Sep 23, 2014 /Peter Golder, professor of marketing, will serve as a mentor to postdoctoral scholars as Dartmouth expands its intellectual community.
View at Dartmouth Now

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