In the Media

What Tesla and Apple Both Know About Entering New Markets

May 13, 2015 /Ron Adner discusses the entry of electric car maker Tesla in the battery system market.
View at Harvard Business Review

Digital Brings New MBA Careers To Disrupted Media Industry

May 12, 2015 /Stephen Pidgeon T’07 of the Career Development Office says media is more and more about bringing analytics and creativity together to drive decisions.
View at Business Because

How Can Reshoring Help Baltimore?

May 12, 2015 /Teresa Fort says, "Employment in manufacturing has been going down in the U.S. but sales and value added have been going up."
View at WYPR

Tom Brady’s branding may offer peek at Patriots’ future

May 12, 2015 /Quotes Kevin Lane Keller on Patriots quarterback Tom Brady's impact on the Patriots brand in the wake of "deflategate."
View at The Boston Globe

The Best MBA Programs For “Value”

May 11, 2015 /Reports on a recent Value Colleges ranking that places Tuck #3 for most valuable MBA programs.
View at Poets and Quants

Reverse innovation brings technology from developing nations to Canada

May 11, 2015 /A new medical test swab developed in Botswana that is now being used in Canada is described as an example of reverse innovation, a term coined by Vijay Govindarajan.
View at CBC News

CFO as Marketing Chief? Maybe Not as Unusual as You Think (or Maybe So)

May 11, 2015 /Quotes Professor Kevin Lane Keller on the recent announcement that Twitter CFO Anthony Noto will take over the company's marketing department.
View at Advertising Age

The McDonald’s makeover: New kale, new Hamburglar, same old problems

May 11, 2015 /Quotes Professor Paul Argenti on McDonald's recent efforts to reinvent itself as a "hipper, more health-conscious burger joint."
View at Mashable

Forbes CMO Network Teams With Dartmouth’s Tuck School To Create Inaugural Marketing Symposium

May 11, 2015 /A feature on Tuck's inaugural marketing symposium, "Marketing in the Digital Age," which begins May 14.
View at Forbes

BlackRock’s Fisher Says Don’t Worry Unduly About GDP

Apr 30, 2015 /Peter Fisher says that while the U.S. economy isn’t very strong, it’s “a lot stronger’’ than those of other nations.
View at Bloomberg

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