In the Media

Why Are So Many Fast-Food Characters Coming Back From the Dead?

Jun 10, 2015 /Kevin Lane Keller explains how the resurgence of iconic fast-food mascots in advertising is a response to the trend of people looking to consume healthier, slow-cooked food.
View at Bloomberg

3 Digital Publishing Lessons From 9 Years at HBR

Jun 09, 2015 /HBR publisher Joshua Macht says he found wisdom in Building Breakthrough Business Within Established Organizations, a book co-authored by Vijay Govindarajan and Chris Trimble.
View at Huffington Post

MBA interns are making as much as $2,000 a week

Jun 09, 2015 /Jon Masland, director of the Career Development Office, points out that with a thriving economy MBAs are able to be more selective about their internship offers.
View at Business Insider

Johnson & Johnson Goes Back to Campus for New Hires

Jun 08, 2015 /Meg Moran T'14, Bridge '07, who was hired at Johnson & Johnson shortly after graduating, says the company’s orientation and leadership programs helped her quickly find her place.
View at Wall Street Journal

Women In Business School: Slow Progress On Closing Gender Wage Gap

Jun 08, 2015 /Sally Jaeger explains how Tuck is providing women with the tools they need to succeed and preparing them to take on senior management roles.
View at Business Because

Tuck School’s Inaugural Marketing Symposium Showcases The Benefits Of Academic-Practitioner Exchange

Jun 04, 2015 /Recap of the inaugural Tuck Marketing Symposium highlights the benefits of academic-practitioner exchange and the event that was held in early May.
View at Forbes

When Diet Drugs Actually Make You Gain Weight

Jun 03, 2015 /Amit Bhattacharjee found that being exposed to marketing messages for diet pills changed people's eating decisions—and not for the better.
View at New York Magazine

Get Your Organization Ready for 3D Printing

Jun 02, 2015 /Richard D'Aveni says that the flexibility and versatility of 3D printing will eventually make it the preferred manufacturing method in many industries.
View at Harvard Business Review

The bizarre thing that happens when people take diet drugs

May 28, 2015 /Amit Bhattacharjee says, "There's a funny, kind of counterintuitive thing that happens when many people take weight-loss drugs: they gain weight."
View at The Washington Post

The trouble with being too confident

May 28, 2015 /Sydney Finkelstein argues that, "too much self-confidence means you start missing the warning signs that you might be wrong."
View at BBC

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