In the Media

What Marketing Can Do For Hospitals

Sep 16, 2014 /Punam Anand Keller recommends that hospitals implement the RATER scale—which measures reliability, assurance, tangibles, empathy, and responsiveness.
View at Forbes

Medics Use Business School To Launch Start-Up Consultancy

Sep 15, 2014 /Carolyn Kerrigan, a student in Dartmouth's Master of Health Care Deliver Science Program, comments on issues the program aims to tackle.
View at BusinessBecause

Back to the future

Sep 11, 2014 /The Economist republished a column from May 1990 citing research by Penny Paquette T’76, assistant dean for strategic initiatives, and the late professor James B. Quinn.
View at Economist

The Case of the Vanishing Assets

Sep 11, 2014 /Kevin Lane Keller and a colleague discuss the conflict between two accounting standards that are used to measure intangible assets.
View at CFO

Can that old Steve Jobs magic still play at Apple?

Sep 10, 2014 /Sydney Finkelstein discusses the future of Apple under the leadership of CEO Tim Cook.
View at BBC

The unbundled MBA: How you’ll earn the degree in 25 years

Sep 10, 2014 /CNBC explores what lies ahead for the business education industry.
View at CNBC

Questions and answers with Adam Shaw about BBC’s Horizons

Sep 09, 2014 /The host of BBC's “Horizons,” highlights Vijay Govindarajan’s reverse innovation theory.
View at Times Live

Winning Stock Managers Are Mostly Lucky, Not Skillful

Sep 09, 2014 /Points to a study by Ken French and Eugene Fama to support the argument that most fund managers win due to luck rather than skill.
View at Wall Street Journal

Fed should be able to grant emergency loans, experts say

Sep 08, 2014 /Peter Fisher comments on the cumbersome process involved for the Federal Reserve and the FDIC to make emergency loans and guarantees during a crisis.
View at MarketWatch

The Class Of 2016 By The Numbers

Sep 08, 2014 /Tuck is reported to have 32% women in both the 2015 and 2016 classes and the third-highest GMAT and GPA of top schools.
View at Poets & Quants

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