May 13, 2015 /John Vogel highlights the Children’s Literacy Foundation (CLiF) whose mission is to inspire a love of reading and writing among children throughout New Hampshire and Vermont.
View at Vermont Public Radio
May 13, 2015 /Kevin Lane Keller is quoted extensively in this story that looks at the history and strength of the Apple brand.
View at Forbes
May 13, 2015 /Ron Adner discusses the entry of electric car maker Tesla in the battery system market.
View at Harvard Business Review
May 12, 2015 /Stephen Pidgeon T’07 of the Career Development Office says media is more and more about bringing analytics and creativity together to drive decisions.
View at Business Because
May 12, 2015 /Teresa Fort says, "Employment in manufacturing has been going down in the U.S. but sales and value added have been going up."
View at WYPR
May 12, 2015 /Quotes Kevin Lane Keller on Patriots quarterback Tom Brady's impact on the Patriots brand in the wake of "deflategate."
View at The Boston Globe
May 11, 2015 /Reports on a recent Value Colleges ranking that places Tuck #3 for most valuable MBA programs.
View at Poets and Quants
May 11, 2015 /A new medical test swab developed in Botswana that is now being used in Canada is described as an example of reverse innovation, a term coined by Vijay Govindarajan.
View at CBC News
May 11, 2015 /Quotes Professor Kevin Lane Keller on the recent announcement that Twitter CFO Anthony Noto will take over the company's marketing department.
View at Advertising Age
May 11, 2015 /Quotes Professor Paul Argenti on McDonald's recent efforts to reinvent itself as a "hipper, more health-conscious burger joint."
View at Mashable