In the Media

Vogel: CLiF And Prisons

May 13, 2015 /John Vogel highlights the Children’s Literacy Foundation (CLiF) whose mission is to inspire a love of reading and writing among children throughout New Hampshire and Vermont.
View at Vermont Public Radio

Apple and Microsoft Head The World’s Most Valuable Brands 2015

May 13, 2015 /Kevin Lane Keller is quoted extensively in this story that looks at the history and strength of the Apple brand.
View at Forbes

What Tesla and Apple Both Know About Entering New Markets

May 13, 2015 /Ron Adner discusses the entry of electric car maker Tesla in the battery system market.
View at Harvard Business Review

Digital Brings New MBA Careers To Disrupted Media Industry

May 12, 2015 /Stephen Pidgeon T’07 of the Career Development Office says media is more and more about bringing analytics and creativity together to drive decisions.
View at Business Because

How Can Reshoring Help Baltimore?

May 12, 2015 /Teresa Fort says, "Employment in manufacturing has been going down in the U.S. but sales and value added have been going up."
View at WYPR

Tom Brady’s branding may offer peek at Patriots’ future

May 12, 2015 /Quotes Kevin Lane Keller on Patriots quarterback Tom Brady's impact on the Patriots brand in the wake of "deflategate."
View at The Boston Globe

The Best MBA Programs For “Value”

May 11, 2015 /Reports on a recent Value Colleges ranking that places Tuck #3 for most valuable MBA programs.
View at Poets and Quants

Reverse innovation brings technology from developing nations to Canada

May 11, 2015 /A new medical test swab developed in Botswana that is now being used in Canada is described as an example of reverse innovation, a term coined by Vijay Govindarajan.
View at CBC News

CFO as Marketing Chief? Maybe Not as Unusual as You Think (or Maybe So)

May 11, 2015 /Quotes Professor Kevin Lane Keller on the recent announcement that Twitter CFO Anthony Noto will take over the company's marketing department.
View at Advertising Age

The McDonald’s makeover: New kale, new Hamburglar, same old problems

May 11, 2015 /Quotes Professor Paul Argenti on McDonald's recent efforts to reinvent itself as a "hipper, more health-conscious burger joint."
View at Mashable

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