In the Media

When Branding Is Too Good: A Cautionary Tale From New York’s Citi Bike

Apr 09, 2014 /Kevin Lane Keller, the E.B. Osborn Professor of Marketing, explains why the Citibank-stye branding of the popular New York City based bike-sharing service, Citi Bike, has been a…
View at Fast Company

‘The Tech Sector’: Growing, and growing vaguer

Apr 09, 2014 /Associate Dean Matthew Slaughter says, "What the tech sector historically has done, and continues to do today, is come up with new ways of doing business for all companies and all…
View at Marketplace

Agere Adds Small-Cap Investment Expert to Board of Directors

Apr 09, 2014 /R. Brendt Stallings T'95 joins Agere Pharmaceuticals, Inc.'s board of directors.
View at Bloomberg Businessweek

Mozilla’s Brendan Eich: Persecutor Or Persecuted?

Apr 07, 2014 /Professor of Corporate Communication Paul Argenti says, "If you have designs on being the CEO, you have to realize your private life is not as private as you think."
View at Forbes

MBA Employment At Top 50 U.S. B-Schools

Apr 04, 2014 /Poets and Quants responds to yesterday's Wall Street Journal article, "Can M.B.A. Students Afford to Wait for That Perfect Job?" and mentions Tuck's stats on employment offers versus…
View at Poets & Quants

Seek Guidance From MBA Grads When Applying to B-School

Apr 04, 2014 /Veronica Jubera T'13—a member of the Tuck Connections program, which connects prospective students with current Tuck students or alumni—is quoted on the benefits of MBA alumni…
View at US News & World Report

GM sold us on a comeback. Don’t buy a CEO’s apology – buy cars that are safe

Apr 03, 2014 /Professor of Corporate Communication Paul Argenti warns consumers not to be fooled by General Motors' comeback strategy.
View at The Guardian

What leads to dangerous decisions?

Apr 03, 2014 /Sydney Finkelstein explains how a leader’s behavior is heavily influenced by personality, professional background, and experience.
View at BBC

Can M.B.A. Students Afford to Wait for That Perfect Job?

Apr 03, 2014 /The Wall Street Journal looks to Director of Career Development Jonathan Masland, Ellen Cory T'14, and Bryan Cory T'14 for insight into MBA students who have chosen to hold off on…
View at Wall Street Journal

Mary Barra takes the hot seat

Apr 02, 2014 /Professor of Corporate Communication Paul Argenti discusses General Motors CEO Mary Barra's testimony on the GM safety recalls.
View at Fox Business

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