Tuck Announces Next Iteration of Online Executive Program on Strategic Reputation Management

For Immediate Release: January 29, 2014
Contact: Michelle Massa, michelle.massa@tuck.dartmouth.edu, 603-646-3422

Online Executive Program on Strategic Reputation Management; Program a Boon for International Execs Seeking Online Learning From Reputation Thought Leaders

Tuck Executive Education at Dartmouth and Reputation Institute will deliver the third iteration of the online Executive Program on Strategic Reputation Management from March 27–May 23, 2014. The program is designed to offer busy executives access to cutting-edge frameworks on brand and reputation management – while remaining at the comfort and convenience of their own desk.

Why a program on Reputation Management? Global firms have begun to see the return on actively measuring and managing their corporate reputation, as supported by a recent Korn/Ferry survey of Fortune500 Chief Communication Officers: 84 percent of CCOs said they are giving more attention to providing leadership on reputation, values and culture at their firms. More firms need the critical skills to realize their own returns and thrive in the reputation economy.

During the first two iterations, participants from around the globe tuned-in to learn from the top thought leaders on reputation management. In fact, two-thirds of participants were from outside the U.S., with home markets in Europe, Middle East, Asia, Latin America and Africa. This global composition provides participants instant access to best practices from around the world. 

Paul Remy, crisis management consultant in Peru, sums up his online experience this way: “This program is for any leader who wants the tools to develop its corporate reputation as a competitive advantage. Reputation is different than brand; it requires active management in order to get the value from it. The concepts are practical and will benefit my clients in Latin American region immediately.”

The program includes nine online interactive sessions with live Q&A at the end. The ‘Lunch-n-Learn’ e-learning concept is not new – but the all-star ensemble of faculty delivering the content sets this program apart.

“Online learning is an effective way to save execs time and money, while not skimping on impact,” says Clark Callahan, Executive Director of Tuck Executive Education. “I’m thrilled that practitioners from around the globe are taking advantage of the technology to access top thought leaders.”

The online executive education program is taught by the top thought leaders at Reputation Institute as well as Tuck faculty with two of the biggest names in this field: Paul Argenti on reputation management and strategic corporate communications, and Kevin Lane Keller on new brand imperatives. Curriculum highlights include:

  • What it Takes to Win in the Reputation Economy
  • Build, Protect and Measure Corporate Reputation
  • Building Powerful Brands

The program will enable participants – from anywhere in the world – to garner the latest insights and frameworks from the top thought leaders in the field of reputation and brand management. It is designed for leaders involved in corporate brand and reputation management, including senior and C-level executives and managers seeking career advancement in the field of reputation management.

The program brings together the most current and relevant content available in the field of reputation and brand management. Highlights include in-depth analysis and discussion on corporate reputation and the development of the skills and strategies needed to succeed in the Reputation Economy.

“For companies to achieve their business goals they need support from customers, investors, regulators, opinion leaders, and employees. In today’s world this has become increasingly difficult because people are disrupting companies when they don’t deliver on their specific needs. Managing this complex new world requires a new set of competencies,” says Reputation Institute’s Executive Partner, Kasper Ulf Nielsen. “The Executive Program empowers leaders by bringing order to the chaos of a multi-stakeholder, multi-connected world, by using best practices from our faculty’s experience with leading global organizations.”

Participants in this program will be awarded a certificate of completion from the Reputation Institute and Tuck Executive Education.

For more information or to register for the Executive Program on Strategic Reputation Management visit the program website.

About Tuck Executive Education
Tuck Executive Education offers executives innovative and transformative learning opportunities that address real-world business problems and accelerate their own development. Tuck’s world-class faculty brings both deep content knowledge and highly-developed facilitation skills that fully engage experienced executives in an active and collaborative learning process. Executives emerge with skills and insights to address the challenges their organizations face and take their own leadership development to the next level. For more information, please visit http://exec.tuck.dartmouth.edu or contact us at 603-646-3422.

About Reputation Institute
Reputation Institute is the world’s leading reputation-based advisory firm, founded by Dr. Charles Fombrun and Dr. Cees van Riel in 1997. We enable many of the world’s leading companies to make more confident business decisions that build and protect reputation capital and drive competitive advantage. Our most prominent management tool is the RepTrak® model for analyzing the reputations of companies and institutions – best known via the Forbes-published Global RepTrak® 100, the world’s largest study of corporate reputations. Businesses and executives regularly discover best practices in reputation management by affiliating with our Knowledge Center and participating in its learning programs and networking events.  Reputation Institute has offices and associates in 30 countries around the world. For more information, please visit www.reputationinstitute.com.

Founded in 1900, Tuck is the first graduate school of management in the country and consistently ranks among the top business schools worldwide. Tuck remains distinctive among the world's great business schools by combining human scale with global reach, rigorous coursework with experiences requiring teamwork, and valued traditions with innovation.