For Immediate Release: September 24, 2013
Contact: Kim Keating, 603-646-2733
Tuck School of Business professors Vijay Govindarajan and Chris Trimble have released their latest book, “Beyond the Idea: How to Execute Innovation in Any Organization.” (St. Martin’s Press).
An essential, action-oriented manual for any company in transition, the book offers invaluable advice and describes how the real innovation challenge lies not in the idea but rather in the long, hard journey from imagination to impact.
Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business. Chris Trimble is an adjunct associate professor of business administration at Tuck and has been an adviser for dozens of top corporations. With Govindarajan, he co-authored The New York Times and Amazon bestsellers “The Other Side of Innovation” (2010) and “Reverse Innovation” (2012), and the parable “How Stella Saved the Farm” (St. Martin’s Press, 2013).
While many companies recognize the need to innovate, they typically devote the vast majority of their time and energy to the initial 1 percent—the exciting hunt for the next groundbreaking idea, but this often comes at the expense of the most crucial part, implementation. All companies, no matter the size, need to continually innovate in order to remain competitive. Innovation is a two-part challenge. The first part is coming up with the big idea. The second part is executing it. To thrive, you need to succeed at both.
Based upon years of exclusive research and case studies with Fortune 500 companies, Beyond the Idea provides a concise, practical, step-by-step guide for “The Other Side of Innovation.”