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Rentrak CEO David Chemerow T'75 uses big data to watch what you’re watching.
The second of three on-campus recruiting events by Colgate-Palmolive, this session focused on shopper marketing and mock interviews.
Golder has been recognized by the Society for Marketing Advances for his use of the historical method in marketing research.
The event, part of the Britt Technology Impact Series, focused on technological advances that are allowing campaigns to target voters and motivate them to cast their ballot on Election Day.
The health care industry is one of the last big pieces of the economy yet to be fundamentally changed by advances in communication and the Internet, says Peter Neupert T'80, co-founder of Drugstore.com and MSNBC.
Fastow is proof that the road to ignominy is most often not well marked. His talk was part of the Choices & Challenges series organized by the Center for Business and Society.
The co-founder of biotech firm ADiMaB began his month-long residence with a conversation with students.