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“…a book that offers provocative insights into the quickly changing dynamics of the global economy.”
– THE WALL STREET JOURNAL
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“The book is rich with examples…”
– THE WALL STREET JOURNAL
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"…western businesses must learn new tricks from their emerging markets."
– FINANCIAL TIMES
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“… a how-to guide for executives looking to innovate beyond the U.S. and Europe.”
– FORTUNE.COM
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“A framework for the next phase of globalization.”
Jeffrey R. Immelt
Chairman and CEO
General Electric -
“A playbook for leaders who want to unlock growth in emerging markets.”
Robert A. McDonald
Chairman, President, and CEO
Procter & Gamble -
“Innovation can come from just about anywhere and make an impact everywhere.”
John T. Chambers
Chairman and CEO
Cisco Systems, Inc. -
“Reverse innovation is rapidly changing the way companies think and how that’s affecting the way they look at markets.”
– FORTUNE INDIA
