Innovation and Change Management
Innovation is about strategic change. General Electric has used Crotonville to develop a course—Leadership, Innovation, and Growth (LIG)— to embed innovation into GE’s DNA. One of the features of LIG is that in-tact management teams from different GE businesses participate—as opposed to individual executives participating. Team based learning leads to long-term and sustained growth.
In the January 2009 issue of Harvard Business Review, there is an article on “How GE Teaches Teams to Lead Change." The article documents how GE has developed and executed LIG as a change management tool to drive innovation. An integral part of the course is the 3 Box approach to strategy and innovation. Projects in 2009 should be in one of the following 3 boxes: Box 1 (Manage the Present), Box 2 (Selectively Forget the Past), or Box 3 (Create the Future). Corporations typically over-emphasize Box 1, yet the desirable approach is to have balance across all 3 Boxes. (For more details on the 3 Box approach to strategy and innovation, visit my website www.vg-tuck.com).
The Harvard Business Review article describes how GE uses the 3 Box language to set strategic priorities. What have been your experiences in executing innovation during these difficult economic times?