Innovation In A Reset World
In a recent Forbes article, I suggest that for companies to succeed in the new order, our "reset" world, they must invest in the future.
Here are three characteristics of this "reset" world:
1) Corporate reputation is at an all-time low
Not a day goes by without an article written about excessive executive bonuses, or how consumers are short-changed, or how stockholder interests are compromised.
2) The global development map has been reversed
Developing countries are likely to provide plenty of opportunities for growth, while the developed countries experience slow growth.
3) The government as investor
Government has become a key investor, a lender, a customer, a strategic partner and a regulator.
Of course, I ask companies to pay attention to the three box strategy.
I recommend that companies spend time and attention on all three boxes, particularly Box 2 and 3. While your strategy should aim for leadership in the year 2020, strategy is not about what a company has to do in 2020. It is about the projects the company has to implement now, across all three boxes, in order to remain relevant for the next 10 years.