The $2,000 Car
Increasingly, Western companies are developing products in countries like China and India, and then distributing them globally. For example, GE developed an ultra-low-cost ultrasound for rural China which is now marketed in over 100 countries. Logitech developed an affordable mouse for the China market which sells for (the Chinese equivalent of) $19.99 and which they now sell in Europe and the U.S. Deere & Company...
Posted by: Vijay Govindarajan - 03/12/2012 at 11:21 am
TEDx: Reverse Innovation
Vijay Govindarajan's TEDx presentation in New York on Feb 4 2012 on Reverse Innovation— any innovation that is adopted first in the developing world.
Posted by: Vijay Govindarajan - 03/04/2012 at 10:01 am
The house that students built.
When Vijay Govindarajan and Christian Sarkar wrote a blog entry on Harvard Business Review in August 2010 mooting the idea of a “$300-house for the poor”, they were merely expressing a suggestion.
“Of course, the idea we present here is an experiment,” wrote Prof Govindarajan, a professor of international business at the Tuck School of Business at Dartmouth, and Mr. Sarkar, a marketing...
Posted by: Vijay Govindarajan - 02/14/2012 at 12:45 pm
Profitable Audacity: One Company’s Success Story
The sharp recession triggered by the 2008 financial crisis and the uncertainty created by the 2011 debt crisis have fundamentally reset the world. The new reality is austerity. But that should only be fiscal reality. Businesses, sitting on trillions in cash, seem to be using the economic environment as an excuse to build into their business a kind of strategic austerity that is inappropriate. In fact, when there are...
Posted by: Vijay Govindarajan - 01/26/2012 at 12:52 pm