The house that students built.
When Vijay Govindarajan and Christian Sarkar wrote a blog entry on Harvard Business Review in August 2010 mooting the idea of a “$300-house for the poor”, they were merely expressing a suggestion.
“Of course, the idea we present here is an experiment,” wrote Prof Govindarajan, a professor of international business at the Tuck School of Business at Dartmouth, and Mr. Sarkar, a marketing...
Posted by: Vijay Govindarajan - 02/14/2012 at 12:45 pm
Profitable Audacity: One Company’s Success Story
The sharp recession triggered by the 2008 financial crisis and the uncertainty created by the 2011 debt crisis have fundamentally reset the world. The new reality is austerity. But that should only be fiscal reality. Businesses, sitting on trillions in cash, seem to be using the economic environment as an excuse to build into their business a kind of strategic austerity that is inappropriate. In fact, when there are...
Posted by: Vijay Govindarajan - 01/26/2012 at 12:52 pm