P&G Innovates on Razor-Thin Margins
If you shaved today, either in the U.S. or in India, you probably used a Gillette razor. Gillette (now a brand of P&G), reportedly has had a U.S. market share of more than 80%, with Schick a distant second. Even more remarkably, they achieved this without resorting to price competition. The blade cartridges for its latest-and-greatest razor, the top-selling Fusion ProGlide, retail for around $4 each, leaving...
Posted by: Vijay Govindarajan - 04/16/2012 at 10:59 am
Health Care for 1% of the Cost
There is a general consensus that U.S. healthcare needs major reform. Can reverse innovation — innovations originating from poor countries — provide one important answer? Most definitely.
In the U.S., the approach is to spend more money on major technological advances and come up with innovative products and solutions. In poor countries, the innovation paradigm is just the opposite: spend less and innovate...
Posted by: Vijay Govindarajan - 04/09/2012 at 12:32 pm
Reversing the Curse of Dominant Logic
Western multinationals — especially the most successful ones — consistently struggle to achieve their growth targets in emerging markets. Why? Because they try to repeat their past success formulas — the ones that work so well for them in developed markets.
This was the case at Harman, which had achieved extraordinary success in the high-end automotive infotainment systems for luxury cars. However,...
Posted by: Vijay Govindarajan - 03/26/2012 at 12:29 pm
On April 10, 2012, my book, Reverse Innovation, (co-authored with Chris Trimble) will be published by Harvard Business Review Press. This book is the culmination of several decades of research, and I can’t tell you how excited I am about its potential impact.
Reverse Innovation is any innovation that is adopted first in the developing world. In the past, reverse innovations have been the rare exception to the...
Posted by: Vijay Govindarajan - 03/20/2012 at 09:04 am
The $2,000 Car
Increasingly, Western companies are developing products in countries like China and India, and then distributing them globally. For example, GE developed an ultra-low-cost ultrasound for rural China which is now marketed in over 100 countries. Logitech developed an affordable mouse for the China market which sells for (the Chinese equivalent of) $19.99 and which they now sell in Europe and the U.S. Deere & Company...
Posted by: Vijay Govindarajan - 03/12/2012 at 10:21 am
TEDx: Reverse Innovation
Vijay Govindarajan's TEDx presentation in New York on Feb 4 2012 on Reverse Innovation— any innovation that is adopted first in the developing world.
Posted by: Vijay Govindarajan - 03/04/2012 at 10:01 am
The house that students built.
When Vijay Govindarajan and Christian Sarkar wrote a blog entry on Harvard Business Review in August 2010 mooting the idea of a “$300-house for the poor”, they were merely expressing a suggestion.
“Of course, the idea we present here is an experiment,” wrote Prof Govindarajan, a professor of international business at the Tuck School of Business at Dartmouth, and Mr. Sarkar, a marketing...
Posted by: Vijay Govindarajan - 02/14/2012 at 12:45 pm
Profitable Audacity: One Company’s Success Story
The sharp recession triggered by the 2008 financial crisis and the uncertainty created by the 2011 debt crisis have fundamentally reset the world. The new reality is austerity. But that should only be fiscal reality. Businesses, sitting on trillions in cash, seem to be using the economic environment as an excuse to build into their business a kind of strategic austerity that is inappropriate. In fact, when there are...
Posted by: Vijay Govindarajan - 01/26/2012 at 12:52 pm