Reversing the Curse of Dominant Logic
Western multinationals — especially the most successful ones — consistently struggle to achieve their growth targets in emerging markets. Why? Because they try to repeat their past success formulas — the ones that work so well for them in developed markets.
This was the case at Harman, which had achieved extraordinary success in the high-end automotive infotainment systems for luxury cars. However,...
Posted by: Vijay Govindarajan - 03/26/2012 at 01:29 pm
On April 10, 2012, my book, Reverse Innovation, (co-authored with Chris Trimble) will be published by Harvard Business Review Press. This book is the culmination of several decades of research, and I can’t tell you how excited I am about its potential impact.
Reverse Innovation is any innovation that is adopted first in the developing world. In the past, reverse innovations have been the rare exception to the...
Posted by: Vijay Govindarajan - 03/20/2012 at 10:04 am
The $2,000 Car
Increasingly, Western companies are developing products in countries like China and India, and then distributing them globally. For example, GE developed an ultra-low-cost ultrasound for rural China which is now marketed in over 100 countries. Logitech developed an affordable mouse for the China market which sells for (the Chinese equivalent of) $19.99 and which they now sell in Europe and the U.S. Deere & Company...
Posted by: Vijay Govindarajan - 03/12/2012 at 11:21 am
TEDx: Reverse Innovation
Vijay Govindarajan's TEDx presentation in New York on Feb 4 2012 on Reverse Innovation— any innovation that is adopted first in the developing world.
Posted by: Vijay Govindarajan - 03/04/2012 at 11:01 am