How Big Companies Beat Local Competition in Emerging Markets
You might think that emerging country companies are more ready to address the needs of and win customers in other emerging markets. Indeed, India's Godrej Consumer Products Ltd. is expanding rapidly via acquisitions of Issue Group and Cosmetica Nacional in Latin America, while China's Huawei has a large direct presence in India's telecom market. But we believe that multinationals from rich countries who are...
Posted by: Vijay Govindarajan - 08/28/2012 at 10:54 am
Prime Minister Manmohan Singh
Indian Prime Minister Manmohan Singh discusses "reverse innovation" with me in New Delhi. I was struck not only by the PM's sincerity but also by his deep understanding of fundamental problems such as affordable health and renewable energy. It is my hope that the India and its business community will use reverse innovation as a means to build out their global capabilities, even as foreign companies learn...
Posted by: Vijay Govindarajan - 08/22/2012 at 12:24 pm
Get to Know Your Non-Customer
The U.S. economy is sluggish, Europe is in a crisis, and emerging markets have slower rates of growth than in the past. In a slow-growth world, the new growth norm has to be about satisfying the needs of non-customers. But which non-customers do you target? And how do you get to know them?
Read the entire post at Harvard Business Review>>
Posted by: Vijay Govindarajan - 08/10/2012 at 11:14 am
Eradicating Global Poverty and Disease Begins at Home
Those of us fortunate enough to have spent most of our lives under a solidly built roof sometimes take for granted the health benefits of modern housing. We assume that our rooms will be well-ventilated and well-lit, with solid walls and windows that keep out disease-carrying insects. Indoor plumbing erases the need for proper sanitation from our list of everyday worries. And as for clean drinking water, we have an...
Posted by: Vijay Govindarajan - 08/02/2012 at 12:10 pm
getAbstract’s 12th Annual International Book Award
We are humbled to know that Reverse Innovation has been nominated for the getAbstract International Book Award for 2012! 2 of the 5 shortlisted titles will receive the award, which is presented at a large afternoon event on the first day of The Frankfurt Book Fair (October 10). In announcing the shortlist, getAbstract says: "Good authors recognize problems and break them down to their basic elements. Moreover, the very...
Posted by: Vijay Govindarajan - 08/01/2012 at 10:54 am