The Timeless Strategic Value of Unrealistic Goals
Gary Hamel and C.K. Prahalad's 1989 HBR article "Strategic Intent" brought about a discontinuous shift in my career — from a professor of accounting to a researcher on strategy and innovation. As an idea, strategic intent is about setting a bold and ambitious goal, out of all proportion to a firm's current resources and capabilities. Strategic intent takes the long view: the act of such intent is to...
Posted by: Vijay Govindarajan - 10/22/2012 at 08:37 am
Watch Out For India’s Consumer Market Pitfalls
Procter & Gamble's India sales grew by over 21 percent in the second quarter of this year. India's largest consumer products company, a unit of Anglo-Dutch Unilever, PLC, reported that its sales were up 9 percent. Michigan's Amway registered an annual growth rate of 19 percent in India last year.
Enamored by these numbers — and encouraged by a new wave of reforms to retail, airlines, broadcast,...
Posted by: Vijay Govindarajan - 10/19/2012 at 07:15 am