Bally Technologies, a leading provider of gaming systems for casinos, has earned more than 60 awards for innovation in just the last four years. It increased R&D spending from 7-8% of revenue before 2009 to 11-12% of revenue starting in 2010, and maximized the return on that increased investment. The result: Its return on assets tripled, from an industry-lagging position below 4% to an industry-leading position above 12%. How did Bally Technologies do it? Through an innovation excellence framework.
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