Reverse Innovation

On April 10, 2012, my book, Reverse Innovation, (co-authored with Chris Trimble) will be published by Harvard Business Review Press. This book is the culmination of several decades of research, and I can’t tell you how excited I am about its potential impact.

Reverse Innovation is any innovation that is adopted first in the developing world. In the past, reverse innovations have been the rare exception to the rule, but the phenomenon is becoming ever more common, and the implications for multinationals are profound. In particular, thanks to the rise of reverse innovation:

1. You must innovate, not simply export, if you want to capture the mammoth growth opportunities in the developing world.
2. The stakes in emerging economies are global not local. Passing up an opportunity in the developing world today may invite formidable new competition in your home markets tomorrow.
3. Legacy multinationals must rethink their dominant organizational logic if they are to win in an era of reverse innovation.

You can get a sneak preview of Chapter 1 of the book at www.innovationreverse.com.

Amazon is now accepting pre-orders for the book.

I hope you read this chapter, this valuable book, and share it with your friends and colleagues. Reverse Innovation will change the way you think – and the way you win.