Reverse Innovation in Tech Startups: The Story of Capillary Technologies

At its core, reverse innovation describes solutions adopted first in poorer, emerging nations that subsequently—and disruptively—find a market in richer, developed nations. But can reverse innovation be relevant in the world of high-technology? The very definition of "high-technology" hints at something typically reserved for the developed world. Furthermore, for the past half-century, technology solutions have inevitably come from developed nations and occasionally "trickled down" to the emerging markets.

However, the story of Capillary Technologies portends a global shift of technology "trickling up" in the opposite direction.

Read the entire post at Harvard Business Review>>