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Historically, multinationals innovated in rich countries and sold those products in poor countries. Reverse innovation is doing exactly the opposite. It is about innovating in poor countries and selling those products in rich countries. Since two-thirds of world’s growth in GDP is likely come from poor countries, reverse innovation is an important phenomenon. Reverse innovation is also a significant learning opportunity for students in engineering.
Engineering graduates are good at solving problems. Once given a problem, they tackle it rigorously. But what if these individuals weren’t handed problems and instead sought them out?
Read the entire post at Harvard Business Review>>