“A brilliant, freshly imagined view of innovation.”
Warren G. Bennis
Distinguished University Professor
University of Southern California
“Water may not flow uphill, but innovation does! This is the counterintuitive insight in Reverse Innovation. The book is both an inspiration and a cautionary tale. There is gold for developed-world corporations in reversing the conventional flow of innovation, to drive it from the poorest countries to the richest, but also the seeds of their own destruction if they don't. Richly illustrated with practical examples and easy-to-follow logic, this is a must-read for innovators in our globalizing world.”
Roger L. Martin
Dean of the Rotman School of Management
University of Toronto
“Reverse Innovation attacks the problem of how to sell into the emerging economies where most if not all of the GDP growth is going to be. But its core ideas about creating breakthrough innovations, such as the need to forget past practices, are timely and relevant for any company hoping to remain competitive in this rapidly changing world.”
Jeffrey Pfeffer
Thomas D. Dee II Professor of Organizational Behavior
Stanford Graduate School of Business
“Govindarajan and Trimble make a compelling case for the strategic importance of a fundamentally different form of innovation: innovation that originates from users and customers in developing contexts. Such innovations pose distinct challenges to incumbent firms. Reverse Innovation helps readers both understand this form of innovation as well as create firms that can take advantage of this shifting locus of innovation.”
Michael L. Tushman
Paul R. Lawrence MBA Class of 1942 Professor of Business Administration
Harvard Business School
“Reverse Innovation is a fascinating new paradigm that global businesses cannot afford to ignore. The authors analyze why developing economies are a potent source of innovation and provide a roadmap for companies seeking to take advantage of this important phenomenon.”
Laura D. Tyson
Chair of the President’s Council of Economic Advisors, Clinton Administration