In summer 2006, Professors Kusum Ailawadi, Praveen Kopalle, and Scott Neslin received the prestigious John D.C. Little Award for their 2005 Marketing Science article "Predicting Competitive Response to a Major Policy Change: Combining Game-Theoretic and Empirical Analysis." The Little award is the highest honor given by the Society for Marketing Science, part of the Institute for Operations Research and the Management Sciences (INFORMS), and is awarded for the best article published in Marketing Science or Management Science the previous year. The award is named for MIT Institute Professor Little, who, according to INFORMS, is "considered a founder of marketing science."

In their article, using data from an early 1990s Procter & Gamble value-pricing initiative, Ailawadi, Kopalle, and Neslin determined that a combination of game theory and empirical analysis can be successfully used to predict how a firm's competitors and retailers will react in the face of a major policy change, such as a significant price cut. "To have three professors from one school collaborate and win a coveted award like this is a real honor," said Dean Paul Danos.

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Faculty Notes
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In November, Professor Paul Argenti became the first business-school professor to receive the Institute for Public Relations Pathfinder Award, in recognition of his research accomplishments. He also published a fourth edition of his textbook Corporate Communication, as well as the article "Get Your Act Together" in the October issue of Harvard Business Review.

Professor Andrew Bernard was appointed an independent director to the National Stock Exchange's board of directors in January. The exchange was formerly known as the Cincinnati Stock Exchange and changed its name in 2003, when it became "the nation's first all-electronic stock exchange." In the press release announcing the appointment, Joseph Rizzello, CEO and chairman of the board of NSX Holdings, said, "We are at a significant juncture in this Exchange's history, amid a backdrop of a dramatically changing industry. The addition of these distinguished Directors to NSX's Board is a tremendous asset as we enter this new era."

Professor Colin Blaydon led a panel on the structuring of private equity deals in emerging markets at the 2006 Emerging Markets Private Equity Forum on November 30 in London. As part of Tuck's India Initiative, Blaydon also traveled to New Delhi and Mumbai and spoke at an American Chamber of Commerce luncheon, held receptions for prospective students, and met with members of the media and the private equity industry. In addition, Blaydon led an admissions event in New York with Professor Fred Wainwright T'02 and panelists Fred Whittemore D'53, T'54 and Chris Johnson T'99.

Professor Hans Brechbühl spoke to a group of European chief information officers (CIOs) in November in Germany at the University of St. Gallen's annual Value Chain Forum. Many of the learnings he presented regarding the developing role of information technology organizations in corporate America were taken from a CIO workshop Brechbühl led for the Center for Digital Strategies earlier in 2006, entitled "The CIO as Strategic Business Partner: Leading Change and Driving Results." The workshop had been offered together with the Brimstone Consulting Group and Tuck Executive Education. Brech-bühl continues to run the center's Thought Leadership Roundtable on Digital Strategies and edit its content overviews (available at www.tuck.dartmouth.edu/tlroundtable). The roundtable held its first international event in Prague in September 2006, engaging CIOs and strategy/business development executives from the U.S. and Europe on the topic of emerging markets.

In spring 2006, Professor Donald Conway MD T'72 worked with six students on a First-Year Project with the National Patient Advocate Foundation about "job lock" issues—how working Americans can be locked into their current jobs because of health insurance clauses that cite preexisting conditions as a reason to deny coverage to workers, or their family members, with serious medical conditions. Information from the project was presented in November at a National Health Policy Forum and will be published soon. Conway wrote from Dar es Salaam, Tanzania, where he continues his work with a group of Tuck, Dartmouth Medical School, and Thayer students on our project to build a pharmaceutical plant (see Tuck Today fall 2006) so Tanzanians can have a sustainable source of medicines. Conway writes, "The magnitude of the problems of HIV/AIDS and malaria are staggering, [and] the solutions are nascent, if they exist at all. The poverty is gut-wrenching, and the people are open, joyful, and happy. As a footnote, Tanzania is a safe environment and very stable politically."

Professor Kenneth French and University of Chicago colleague Eugene Fama published "Profitability, Investment and Average Returns" in the December issue of the Journal of Financial Economics.

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