In January, Ken French, the Carl E. and Catherine M. Heidt Professor of Finance, was elected president of the American Finance Association (AFA) for 2007 at the AFA's annual meeting in Chicago, which he also chaired.

French teaches the Investments elective, which nearly half of all second-years took last fall. He is an advisory editor of the Journal of Financial Economics and frequently publishes in academic journals. Two articles French coauthored with the University of Chicago's Eugene Fama appear at numbers 8 and 9 on the list of the Top 10 Papers from all journals available through the Social Science Research Network and together have been downloaded more than 44,000 times.

French also serves as a board member, consultant, and head of investment policy for Dimensional Fund Advisors, which has over $123 billion under management, and as a research associate with the National Bureau of Economic Research. "This new role is a real honor for Ken," said Dean Paul Danos, "and it accurately reflects the high esteem in which he is held by his colleagues around the world. Through his research, Ken has changed the modern understanding of how finance works."

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Faculty Notes
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Professor Eric Johnson's work as director of the Center for Digital Strategies was spotlighted in "Ready for the Digital Future?" in the July-August issue of Supply Chain Management Review. In fall, Johnson was awarded $128,500 in a grant from the National Institute for Standards and Technology to study "Information Risk in the Professional Services" jointly with colleagues in Dartmouth's computer science department. Johnson published "Dual Sourcing Strategies: Operational Hedging and Outsourcing to Reducing Risk in Low-Cost Countries" and "Building a Distribution System in Eastern Europe: Organic Growth in the Czech Republic" in Supply Chain Excellence in Emerging Economies (Springer-Verlag). He also wrote "Minority Business Enterprises: Mastering the Supply Chain—A Perspective," with Professors Quintus Jett and David Pyke, for the National Minority Enterprise Development Week 2006 Conference and published "On Offshore Outsourcing" in the summer issue of the POMS Chronicle and "Costs to the U.S. Economy of Information Infrastructure Failures: Estimates from Field Studies and Economic Data," with Scott Dynes and Eva Andrijcic, in the Proceedings of the Fifth Workshop on the Economics of Information Security.

In August, Postdoctoral Research Fellow Jennifer Jordan presented at the Academy of Management Meeting as part of a symposium on the upcoming management book Handbook of Organizational and Managerial Wisdom (Eric H. Kessler and James R. Bailey, eds.; Sage Publications, April 2007). Jordan and coauthor Robert Sternberg contributed the chapter "Wisdom in Organizations: A Balance Theory Analysis."

Professor Kevin Lane Keller published "Measuring Brand Equity" in the Handbook of Marketing Research: Uses, Misuses, and Future Advances (Rajiv Grover and Marco Vriens, eds.; Sage Publications, 2006). Keller also presented "Building Strong Brands: Three Models for Developing and Implementing Brand Plans" at the University of Minnesota in May; "Developing and Exploiting Brand Equity," at the Brand Conclave 2006 in Kolkata, India, in July; "Building Strong Brands: Lessons from the World's Top Marketers" in Taiwan in September; "Marketing Excellence: The New Marketing Imperatives" in Sweden in October; and "Twenty-First Century Branding: Five Keys to Branding and Business Success" as part of the Tuck in London alumni event in October.

Professor Praveen Kopalle presented the paper "Customer Expectations and Satisfaction: The Impact of Belief in Karma," coauthored with colleagues John Farley and Donald Lehmann, at the annual Marketing Science Conference held at the University of Pittsburgh in June. The paper is part of Kopalle's research on karma and the consumer. For believers, the law of karma holds that good and bad actions in the present lead to good and bad outcomes in the future, particularly through reincarnation into a better or worse life. In their paper, Kopalle and coauthors identified how belief in karma creates a direct, positive effect on expectations of Indian consumers. The findings are also encouraging about the feasibility of explicitly measuring cultural factors and assessing their impact on consumer behavior.

Professors Jonathan Lewellen and Stefan Nagel's article "The Conditional CAPM Does Not Explain Asset-Pricing Anomalies" was published in the November issue of the Journal of Financial Economics.

Professor Katharina Lewellen published "Financing Decisions When Managers Are Risk Averse" in the December issue of the Journal of Financial Economics.

In June, Professor Mary Munter and coauthor Dave Paradi T'91 published Guide to PowerPoint (Prentice-Hall). Munter continues to serve as series editor of the Prentice-Hall Series in Advanced Communication.

Professor Koen Pauwels presented his research on "Growing Small Brands" at the London Business School in July and at the Australian and New Zealand Marketing Academy in December. At the third annual Marketing Dynamics Conference at UCLA in August, he presented his new work on comparing the long-term performance impact of word-of-mouth, public relations, and event marketing for a social community website. Meanwhile, Pauwels's paper on performance regimes and marketing policy shifts was accepted at Marketing Science, and he accepted invitations to join the editorial review boards of the Journal of Marketing and the International Journal of Research in Marketing.

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