TuckLAB Program

A collaboration between the Tuck School and Dartmouth’s Magnuson Center for Entrepreneurship.







TuckLAB runs concurrently with the Dartmouth class calendar, so your core classes will take place during the afternoon on key weekends throughout the term. These afternoons will be challenging, exciting—and full. To learn more about what each day will cover, please read over the TuckLAB Winter 2020 and Spring 2020 program schedules.

The Curriculum

Throughout TuckLAB, students will learn how to set themselves apart by thinking differently and practicing tactful innovation. TuckLAB’s core curriculum focuses on developing skills to analyze data and make more informed decisions; effectively interact with customers and clients; and critically evaluate situations and persuade others to act.

Business Analytics ▼


Businesses now have access to a wide variety of data from social media, trading partners, customers, and internal activities. Increasingly this data is used to make key decisions about product management, partnerships, personnel, and organizational practices. To enable data-driven decision making, you will develop skills to structure and analyze data using spreadsheets, models, and database techniques.


Marketing Communications ▼


Businesses are becoming more customer-centric in their efforts to attract and retain customers and differentiate themselves in the marketplace. Through classes on selling and all types of marketing, you will develop the marketing and communications skills to thrive in an environment where marketing permeates all aspects of an organization’s activities.


Critical Thinking & Argumentation ▼


Businesses operate in complex, ambiguous environments where there often is no clear course of action. Success increasingly requires analyzing these situations effectively and communicating your point of view clearly to others. Through classes on strategy, innovation, and negotiation, you will learn how to critically evaluate complex problems and persuade others through effective arguments.


The Entrepreneurship Challenge

tuck student group gives presentation

During TuckLAB you and your team will take a startup of your own from pitch to prototype. Throughout the process, you’ll take part in “Shark Tank”-inspired challenges judged by current Tuck MBA students. As winners advance, losing teams’ members join the winning companies until just one remains.

The TuckLAB Entrepreneurship Challenge is designed for you to learn from your mistakes and bounce back to create something even better. You’ll learn to work with others and leverage their diverse experiences to build the strongest team possible.

The ABLE Concentration

In addition to the core curriculum, TuckLAB’s ABLE concentration also covers a number of topics that dive deeper into all aspects of entrepreneurship. After class, you can put your new skills to work on the Entrepreneurship Challenge.

Courses include:

So You Want to Work at a Startup

Learn about the entrepreneurial thinking and organizational structures that go into a startup

Entrepreneurial Strategy

Learn how to create a value proposition, position your business within a market, and differentiate yourself from competitors.

Teamwork in Startups

Get the essentials in how to work with a team at a new business.

Product Development

Do the work associated with creating an MVP and product roadmap.

Selling and Building a Market

Learn how to manage channels and interact with customers.

Always Be Pitching

Brush up on those communication skills and learn the best way to pitch your idea, no matter what the environment.

Building Out the Business Model

Learn the essentials of financial modeling.

Final Pitches and Startup Networking

Join alumni and faculty at this networking event to pitch your ideas.