Tuck COVID-19 Information and Campus Updates

Marketing Research Seminars

Please see below for upcoming marketing seminars.
Note: All seminars will be virtual through Zoom until further notice.

Winter/Spring 2021



Paper Title (if available)

January 29, 2021

Omid Raifeian

Optimizing User Engagement through Adaptive Ad Sequencing

February 11, 2021
3:00-4:30 p.m.

Anindya Ghose

Empowering Patients Using Smart Mobile Health Platforms: Evidence From A Randomized Field Experiment

February 18, 2021
3:00-4:30 p.m.

Eva Buechel


Fall/Winter 2020



Paper Title (if available)

August 10, 2020

Praveen Kopalle

How Does State Vigilance Over Cause Marketing Affect Firm Behavior and Donations to Charity?

August 17, 2020

Dean Alderucci
Carnegie Mellon University

Machine Learning and Natural Language Processing for Marketing Research

August 21, 2020

Kevin Lane Keller and Prasad Vana/Scott Neslin

Engaging Customers with Engaging Emails & Research in Progress

December 18, 2020

Jeff Galak
Carnegie Mellon University

Identifying the Temporal Profiles of Hedonic Decline