Faculty Directory

Doug J. Chung

Visitor Associate Professor of Business Administration

Areas of Expertise

Business/sales strategy, incentive compensation, technology sales management, sales analytics, B2B marketing, structural econometrics


Sales Management & Strategy


PhD, MPhil, MA, Yale University; BA, Korea University


Doug J. Chung focuses his research on business/sales strategy, sales-force management, and incentive compensation. He has worked with firms worldwide to develop effective employee-incentive compensation systems, and his work has been published in Marketing Science, Management Science, Journal of Marketing Research, and the Harvard Business Review. He has received many academic honors and was selected as a 2017 MSI Young Scholar and 2023 MSI Scholar by the Marketing Science Institute. Chung currently serves on the faculty of the McCombs School of Business at the University of Texas at Austin and as a senior external advisor for McKinsey & Company’s sales and marketing practices. He previously served on the faculty at Harvard University for ten years. Before pursuing a career in academics, Chung served as a platoon commander in the South Korean Special Warfare Command.