Tuck COVID-19 Information and Campus Updates

Faculty Directory

Eesha Sharma

Associate Professor of Business Administration





Personal Website



PhD, New York University, 2013; MPhil, New York University, 2012

Areas of Expertise

Marketing, consumer behavior, judgment and decision-making, subjective well-being and deprivation


Consumer Insights; Introduction to Marketing 


Eesha Sharma is Associate Professor of Business Administration at the Tuck School of Business. Professor Sharma’s research revolves around consumer financial wellbeing, and how psychology and marketing can be used to understand and improve it. She is particularly interested in how people react to perceived scarcity, poverty, and deprivation—both in their own lives and in the lives of others. Using a combination of behavioral experiments and field studies, she examines topics such as: how people behave when they feel poor, why people give to charity, and what factors may improve and/or worsen consumer financial decision making. Her work has been published in top journals including Journal of Consumer Research, Journal of Consumer Psychology, Organizational Behavior and Human Decision Processes, and Journal of Experimental Psychology: Applied. She teaches two graduate-level courses: the MBA Consumer Behavior elective at the Tuck School of Business, and the MEM core Marketing course at the Thayer School of Engineering.

Current Research Topics

  • Theoretical: consumer behavior, judgment & decision making, subjective wealth, resource scarcity, financial constraints, psychological ownership of money
  • Substantive: financial decision making, charitable giving, vulnerable consumers

Professional Activities

Academic Positions

  • Associate Professor of Business Administration, Tuck School of Business, 2017–present
  • Paul E. Raether T'73 Faculty Fellow, Tuck School, 2017–present
  • Assistant Professor of Business Administration, Tuck School, 2013–17

Editorial Review Board - Journal of Consumer Research

Ad hoc Reviewer

  • European Journal of Marketing
  • International Journal of Marketing
  • Journal of Consumer Psychology
  • Journal of Consumer Research
  • Journal of Economic Psychology
  • Journal of Experimental Social Psychology
  • Journal of Marketing
  • Journal of Marketing Research
  • Journal of the Association for Consumer Research
  • Marketing Letters
  • National Science Foundation


  • 2019 Marketing Science Institute (MSI) Young Scholar
  • "Best 40 Under 40" Business School Professors, Poets & Quants, 2017
  • Dartmouth Public Voices Fellow, 2017
  • Morrison Junior Visiting Fellow, UCLA Anderson School of Management, 2016
  • Daniel T. Revers T'89 Faculty Fellow, Tuck School of Business at Dartmouth, 2013-14
  • Harold W. MacDowell Award, NYU Stern School of Business, 2013
  • Edwin and  Diane Elton Doctoral Fellowship, NYU Stern School of Business, 2012-13
  • Doctoral Fellowship (Marketing), NYU Stern School of Business, 2008-12
  • AMA-Sheth Consortium Fellow, 2011
  • Letter of Commendation for teaching excellence, NYU Stern School of Business, 2011
  • Alumni Connections Award for cultivating lasting alumni-student relationships at NYU, 2007
  • Beta Gamma Sigma, 2006

Working Papers

  • With R. Dias and G. Fitzsimmons, “Financial Constraints and Purchase Happiness,” under review.
  • With S. Tully and X. Wang, “Beyond Myopia: Scarcity and Intertemporal Choice Reversals,” under review.
  • With W. De la Rosa, Wendy, S. Tully, E. Giannella, and G. Rino, “Psychological Ownership of Money: Interventions for Government Benefits,” working paper.

Selected Publications